Skillet: Awake and Alive TourSkillet has hit the road and will be promoting their album Awake. They will be on tour from now until December 6th. Travelling with them are fellow rock artists Hawk Nelson, Decyfer Down, and The Black Letter. To find out more about the tour and to see when they are coming to a city/state near you, visit www.skillet.com/enter.php.
Follow You TourBrandon Heath, Leeland, and special guest Francesca Battistelli are headlining the Follow You Tour. The tour is going on now and will end on November 22 at Samford University in Birmingham, Alabama. They have many venues booked and are excited for each performance. For more information about the tour, go to www.brandonheath.net.
Altered Minds TourThe Altered Minds Tour kicked off on the first of October. This tour is jam packed with talented artists such as Lecrae, Tedashii, Sho Baraka and more. The tours anthem ”Do not conform any longer to the pattern of this world, but be transformed by the renewing of your mind.” – Romans 12:2. The touring artists want to send the message that conforming to the world is not the answer. Their goal is to reach out to a generation that is getting mixed messages on a daily basis and facing temptations that are detrimental. For more information on the tour and the artists, go to http://www.reachrecords.com/
Revelation Generation 2009 provided an awesome venue for non-profits to get their name out to a receptive Christian youth audience. To Write Love on Her Arms is a non-profit that is quite popular amongst modern day music fans, as many of today’s most popular acts promote the brand in various ways. Frequently attending Warped Tours and music festivals all over the country, TWLOHA is dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. I sat down with James, a representative, to learn more about TWLOHA.
How long has TWLOHA been around, and where did it all start? -It all started on MySpace in 2006, where a group of individuals wanted to sell shirts to raise money for a friend who needed treatment. Quickly, it resulted in many individuals responding and sharing stories of their own. Before we knew it, we had a huge network of people who were able to give each other advice and hope.
What gave you the idea to promote with musicians? -Because MySpace is so integrated with music, what happened is that musicians started taking notice, and were some of the first to buy our shirts. Our biggest help was word of mouth advertising. People would see guys from their favorite bands wearing the shirts, and start talking about it to friends. Also, our message connects with a lot of the lyrics that bands write, so they can relate to what we’re trying to say.
Do you promote outside of the music industry? -While we mostly attend music events, we try to make as many appearances we can each year. We also frequent charity events and any festivals that share a similar message.
What has made TWLOHA so successful? -To tell you the truth, we’re such a real organization, not just another non-profit that is asking for money. I think our message hits home with everyone. We’re all about encouraging people to talk about these issues, and that it’s ok to talk about tough stuff. We encourage everyone to “be yourself,” and we’re a very open community. People feel comfortable talking with us about getting help.
Thanks to James and all of the TWLOHA crew! You can learn more about the organization and buy apparel at www.twloha.com.