By Andy Dudynsky

Revelation Generation 2009 provided an awesome venue for non-profits to get their name out to a receptive Christian youth audience. To Write Love on Her Arms is a non-profit that is quite popular amongst modern day music fans, as many of today’s most popular acts promote the brand in various ways.  Frequently attending Warped Tours and music festivals all over the country, TWLOHA is dedicated to presenting hope and finding help for people struggling with depression, addiction, self-injury and suicide. I sat down with James, a representative, to learn more about TWLOHA.

How long has TWLOHA been around, and where did it all start?
-It all started on MySpace in 2006, where a group of individuals wanted to sell shirts to raise money for a friend who needed treatment. Quickly, it resulted in many individuals responding and sharing stories of their own.  Before we knew it, we had a huge network of people who were able to give each other advice and hope.

What gave you the idea to promote with musicians?
-Because MySpace is so integrated with music, what happened is that musicians started taking notice, and were some of the first to buy our shirts.  Our biggest help was word of mouth advertising.  People would see guys from their favorite bands wearing the shirts, and start talking about it to friends.  Also, our message connects with a lot of the lyrics that bands write, so they can relate to what we’re trying to say.

Do you promote outside of the music industry?
-While we mostly attend music events, we try to make as many appearances we can each year.  We also frequent charity events and any festivals that share a similar message.

What has made TWLOHA so successful? 
-To tell you the truth, we’re such a real organization, not just another non-profit that is asking for money.  I think our message hits home with everyone.  We’re all about encouraging people to talk about these issues, and that it’s ok to talk about tough stuff.  We encourage everyone to “be yourself,” and we’re a very open community. People feel comfortable talking with us about getting help.

Thanks to James and all of the TWLOHA crew! You can learn more about the organization and buy apparel at www.twloha.com.